We back the people behind the business.

Catalyst partners with strong management teams at European VC- and PE-backed companies — because we believe it's leadership, not just strategy, that creates lasting value.

  • We conduct rigorous evaluations that illuminate inefficiencies and establish a definitive baseline for improvement.

  • We refine end-to-end workflows, eliminating redundancies and embedding continuous improvement protocols.

  • We cultivate expertise through structured training and mentorship that empower teams to drive sustained progress.

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‍ ‍Who We Serve

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‍ ‍Who We Serve *

We founded Catalyst on the belief that what truly makes a company successful — and what ensures lasting value — is the management team behind it. As entrepreneurs and former executives ourselves, we understand the obstacles that come with building a business, and we know it takes more than a good plan to succeed. That's why we set out to find and back strong managers, building true partnerships with them.

We engage with CEOs and Boards of European VC- and PE-backed companies across:

  • Workforce Automation

  • Cybersecurity

  • Digital Distribution

  • Digital Health

  • Cleantech

What We Do

We advise privately held early- and growth-stage businesses on strategy and value creation, including:

  • Product/market fit

  • Market priorities

  • Go-to-market strategy

  • Product strategy

  • Business model and business planning

  • Fundraising

  • M&A

We bring together cross-functional teams to build and package market-leading solutions for customers.

Client Stories

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Client Stories *

CRO Engagement

Acted as CRO to a growth-stage cybersecurity business, driving the go-to-market strategy needed to hit ambitious growth targets and successfully close its Series B funding round.

M&A Advisory

Advising the leadership of a healthcare business through its M&A process, guiding strategy and execution to a successful sale.

AI-Driven Frontline Workforce Management

Advisor to the founder of an AI-driven frontline workforce management solution in the UK, helping them efficiently scale a 200+ person business through sequential 25%+ annual growth, expand into the US, and initiate a corporate development function — all with sight to a Series C.

BACKGROUND

Success at C-level and as management:

  • Foundational member in the AI and SaaS space, helping to define those industries

  • Buy- and sell-side M&A transactions worth over $1 billion, including:

    • Sale of Decibel to Medallia (2021, ~$160M) in the digital customer experience market

    • DemandTec IPO (2007) and subsequent sale to IBM (2011, ~$440M) in the AI-powered retail merchandising market

  • Numerous IPOs

  • Raised over $150 million in venture and private equity capital

  • Served as COO, CRO, CCO, and CFO across numerous roles, at companies up to 200 employees

Read More About Medallia's acquisition of Decibel (March 2021)
Read More About DemandTec's IPO announcement (2007)
Read More About IBM's Acquisition of DemandTec (December 2011)

We are full-time, hands-on advisors to high-growth VC-backed AI and SaaS businesses in London and the US, with capacity as Non-Executive Directors (NEDs) in the UK.

Over 25 years of company-building experience in emerging technology markets across numerous continents, driving growth through go-to-market strategy and execution, operations, and finance. 10 years at Board advisory and C-level.